FOUNDER

Elle founded Pretty Bold from her lived experience with mental illness and addiction, challenges that began in her pre-teen years. This journey led her to deeply explore adolescent wellbeing and exposed the gaps in the current health system.

Determined to change the narrative, she created a proactive, peer-led approach that equips young girls with tools for confidence, connection, and resilience. Elle has since supported thousands of girls through programmes that foster lasting positive impact.

DIRECTOR & Elle’s big sister

Jane is a lawyer, social entrepreneur and impact leader working at the intersection of regenerative business, conservation, and community wellbeing. As founder of āluān, EcosystemImpact Foundation, and Pretty Bold, she has built ventures that transform supply chains, protect wild places, and empower people with tools for lasting change. Jane also loves to guide sound and breathwork sessions.

ADVISOR

Hayden (Te Atiawa, Taranaki, Ngāti Awa) brings over 40 years of experience in the health sector, spanning mental health, community, and medical services. He spent 25 years as CEO of Tui Ora Limited and has held senior governance roles including Interim Chair of the National Health Board, Chair of the Taranaki District Health Board, and Chair of the Initial Mental Health and Wellbeing Commission. Hayden has also served as Director of TSB, Chair of TSB Community Trust, and Chair of TSB Group Ltd.

HEIDI DUNLOP

Heidi Dunlop is Finance Lead at Pretty Bold, bringing strong analytical skills, financial oversight, and people-management experience. She is motivated, enthusiastic, and friendly, with a firm belief in educating and supporting people so they can own and improve themselves. Not a family member, but a lovely coincidence of a surname.