Building self-belief and confidence in girls

Join our Pretty Bold community

We mentor young girls through our in-person programmes and retreats, tackling the issues pre-teens and teens are facing by creating space for connection, confidence, and the tools to navigate growing up. Our free 10-week mentorship programme is like a school for building confidence and self-belief, supporting girls to thrive in their mental and emotional well-being.

Our impact

Since 2020, we’ve empowered nearly 1,000 girls through our transformational 10-week programme. Based in New Plymouth, Pretty Bold helps young women build confidence, self-belief, and a strong sense of purpose. This isn’t just support — it’s a foundation for life. Find out how it could change your daughter’s future.

After school programme

Holiday Retreats

School programmes

  • Thank you so much for providing such a positive and safe space. Such a great way to set my week up for success. As much as the weekly wins were hard they encouraged me to find the wins each day. Would love to come back and do another programme I miss it so much!!

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What your daughter will gain from joining a Pretty Bold programme

Feel confident

Not just surface level, but a grounded sense of self-worth and confidence

Body & Brain Education

An understanding of the changes happening within her, why and the tools to support

Healthy habits + beliefs

Healthy thoughts, habits and beliefs to know how to look after herself physically, emotionally and mentally

Peer Connection

Safe, guided peer support to foster meaningful friendships.

A Supportive Mentor-Led Circle

Healthy, supportive mentors who “get it” and have her back

Tech & Social Media Guidance

Knowing how to create positive, inspiring digital spaces with boundaries.

Accessible to all, our foundational programme is free

Meet the founder

Hi, I’m Elle.
Supporting girls through the pre-teen and teen years isn’t just my work, it’s my passion.

Growing up, I faced my own struggles with mental health, feeling overwhelmed, misunderstood, and isolated. The lack of support and self-belief during those formative years led me into over a decade long battle with mental illness and addiction. That journey shaped me and it’s exactly why I created Pretty Bold.

Pretty Bold is a space where girls are seen, heard, and supported. A place where they learn what’s actually happening in their brains and bodies, develop emotional tools, and grow into confident, connected versions of themselves.

Over the past 10 years, I’ve dedicated myself to understanding the adolescent experience. And after working with thousands of teens, I’ve seen first-hand what they’re up against and where they need support most.

There’s nothing more powerful than watching a girl begin to believe in herself — those lightbulb moments when something clicks, a truth resonates, and she starts to discover who she truly is, with the confidence to back herself.

  • I honestly can’t thank you enough, my heart is so full to see my girl so happy to just ‘be’. To be her authentic self and feel proud of that. She felt connected, worthy and understood. What a gorgeous and fulfilling experience, we are so grateful.

    -pre-teen retreat parent

  • The course is amazing! It teaches you tools and skills to put you on the pathway to growing and healing, how to celebrate yourself which I have learnt is so important. It is lead by some incredible women. They are so inspiring and I am happy I got to be apart of it.  

    -Izzy, Brave Minds participant

  • What you ladies do, does make a difference. I feel stoked as a Mum to be able to give my daughter this opportunity. This is the way forward, I truly believe it, thank you!

    - Parent of Teen

Thanks to our generous sponsors